OBOD

CREATIVE

The Grill Hideout

Brand Design

A mix of vintage concept and modern flair in brand identity design for a whole new kind of grill restaurant to capture the reserved personality of the brand and keep it in trend with the open world.

A modern grill restaurant with respect for privacy

The Grill Hideout came to Obod for help developing a logo concept aimed at millennials in urban areas. Drawing on the vision of the owners for the brand, we realised that the restaurant would serve grill and meals conjured from the most healthy supplies and prepared in an open and obvious building which when customers enter, would feel a sensation of seclusion from the world around them, then they can enjoy the special meals and grill without disturbance from the outside. To determine the factors that attracted people who need this kind of service, we conducted in-person audits of fast-casual restaurants and grill shops from most of the clean areas in Nigeria where people love to go for food to assess the competition, evaluating food, service, with our focus on overall attraction.